![]() ![]() Some SERP features on Google are organic and can be influenced by SEO. Their goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the SERPs longer. It’s important to remember that search engines make money from advertising. And, if you search for “pizza Denver,” you’ll see a “local pack” result made up of Denver pizza places. New SERP features continue to emerge, driven largely by what people are seeking.įor example, if you search for "Denver weather," you’ll see a weather forecast for the city of Denver directly in the SERP instead of a link to a site that might have that forecast. Some examples of SERP features are featured snippets (or answer boxes), People Also Ask boxes, image carousels, etc. Today, search engine results pages - often referred to as “SERPs” - are filled with both more advertising and more dynamic organic results formats (called “SERP features”) than we've ever seen before. But with the way search has changed, how can we spot organic results today? These used to be easy to spot - the ads were clearly labeled as such and the remaining results typically took the form of "10 blue links" listed below them. Which search results are "organic"?Īs we said earlier, organic search results are the ones that are earned through effective SEO, not paid for (i.e. Search engines do all of this by discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” We’ll cover crawling, indexing, and ranking in more detail in the next chapter. ![]() They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. ![]()
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